Optimum Type: Custom Typography Design and Application
Publisher:
Sandu
Date of Publishing
03-Jan-19
ISBN
9789887947400
 

Optimum Type: Custom Typography Design and Application

Price: 70

When we read, our brain is decoding a series of abstract symbols and synthesizing the results into complex ideas. Really, then, we see before we read. We recognize the character of a word before we ascertain its meaning. A tailor-made creative type takes advantage of this effect to visualize a specific brand, deliver its image and message and make it stand out among the crowd. To create an optimum type, a designer must understand the brand’s philosophy, communicate with the client, feel with his empathy, and achieve a perfect solution with his professional skills.