It's a Match! Creating Color Palettes in Design
Color, as one of the most basic elements of design, plays an important role because of its visual and psychological effects. The color is well matched and the design is excellent, attracting the attention of customers and inspiring the interest of customers, so as to achieve the purpose of promotion. This book introduces some basic knowledge of color theory and provides six specific color matching methods, namely warm color matching, cool color matching, contrast color matching, complementary color matching, similar color matching, and multi-color matching. Each method will be fully demonstrated and illustrated through a rich color scheme and design scheme, allowing readers to better understand the color scheme and apply what they have learned to the work.