Brand Addiction

"Fashion Temptation---Brand Visual Design" contains excellent examples of visual identity design in fashion brand stores, showing the mystery of fashion brand design, including labels, letterheads, packaging and color matching, furniture and accessories. The design of the brand store not only helps to shape the brand image, but also enables consumers to have a sense of belonging to the brand and enhance their purchasing desire, and it plays a pivotal role in the fashion industry. The book choose more than 80 outstanding examples from the fashion world, from fashion stores, shoe stores to jewelry, optical shops, from the beginning to the famous brand, to give readers a comprehensive display of creative ideas in the brand and visual design.